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I’ve spent a good deal of time in the past 12 months raising money for docstoc. I thought I understood the process, but before you really go through it yourself for your own company, its hard to get the full essence of the experience while on the sidelines.

Here’s a few things I’ve learned myself since reanimating Interview Listings:

-Getting traffic is easy. Striking the right balance between what you’re paying out for traffic and what you’re taking though advertising is tricky.

-Sometimes you have to make do with an inferior site, and that can hurt you. IL is not sustainable as a mere WordPress template. It doesn’t matter how much traffic it gets, or how much it’s updated. It requires the proper design and function which I don’t have the money to pay for right now.

-Running a website can be addicting, fun but usually frustrating. It’s not easy as sitting home in your pajamas typing into your computer. It’s actual work. Until you really look at your website as a business, not just as some side-order toy you play with from time to time that you magicallye expect to make you money, you’re not going anywhere. It takes real dedication and sacrifice to get a website moving.

-If you can’t set up a website properly, don’t bother. I’m breaking this rule right, but so what? I’m not a coder, or some middle-class schlub sitting on mommy’s couch with all the time and disposable income in the world. I work for a living, and am having to learn everything as I go along. It’s not easy, but I think in the end it will be much more satisfying.

Jason Nazar’s Blog